Pair has personality. And lots of colors. As an underdog in a legacy industry, Pair is re-defining the workplace, and creates solutions for companies who's needs continually change.

Re-branding the vision was difficult. Fast-growing clients that are scaling are challenged with building spaces that meet the needs of prospective users 6-12 months out. How do you anticipate the needs of these users that don't even exist?

I envisioned having the young brand "grow up." After months of numerous iterations, the design kept the core, colorful elements of Pair, but polished the edges. Pair's new brand system shows that Pair doesn't only allow you to customize with colors — it's a growing companion that brings teams and ideas together no matter what stage your company is at. The look still has Pair's vibrant colors, but also nods its head towards our technical prowess with a clean typeface and lines. I fondly call the brand our quirky, sophisticated friend who's also a nerd.

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