01
Brand Logo
As a division of two, two décor, also known as 2d, is a separate division underneath two. With the team having their own process and unique vendor relationships, the challenge was how to present them as a different identity while still nodding back to two?
The result is merging two and décor. Simple; 2d stands alone, but twogether with two.
The goal was to give a nod back to two when creating 2d.
02
Brand Colors
The challenge here was to stay true to two's black and white branding while also giving room for 2d to have fun. The purple and teal were specifically picked, not only because they reflected the young and energetic personality of the brand, but because they contrasted well with the black and white foundation of their parent.
How can we allow 2d to customize and showcase their unique culture without straying too far from two's black & white?
Simple: let's create complimentary. colors that are unique to 2d for when they need emphasis or a little pop.
03
Brand Voice
I was tasked with creating the brand voice for 2d. Our voice exists in everything we do, even when words aren't involved. It defines who we are, and in the spaces we create. We build and source the little (and big) things.
Hands-on, supportive, communicative, 2d is always ready to go. Our voice seeks to match that energy and setting up that kindred spirit: The partner that can create anything you dream of.
Here are the elements that make 2d's voice unique.
*Purposeful
We're here to help. The experts that are brought in when you want an idea to come to life but are not sure how to execute it. If we don't know the answer right away, we'll sit down with you to figure it out together.
"How do you want your team to feel when they walk into the space? Let's create that feeling."
*Encouraging
This is where we dial up the friendly, helpful side of the voice to make sure our clients feel like they can do it; whatever "it" is.
"Having too many options can be overwhelming, but that's why you have 2d!"
