Pair | Olli
Launch Campaign

Pair is perpetually finding ways to adapt to change and your work environment should be able to respond to it. Even if this means launching a product during a pandemic from your home office.

We wanted to share how Olli allows clients to create workstation clusters, collaborative breakout areas, focus zones, lounge settings and more, all with one platform.

Olli does this through multiple functional accessories that attach to the power and data beam at the core of the system.

We launched months-long teaser & campaign on digital and social marketing channels. Each post highlighted a different feature of the work system.

Our process is unique because Olli is unique. Why? Because Olli is one solution that can work for any department or workstyle.

Since majority of the media resides in New York, we all collaborated to design a New York pop-up.

Pair is known for its playful colors and fun personality. However, 2020 was the year of the pandemic, so all of the props, boards, and logistical coordination was crafted within the comforts of our own home. We were lucky enough to partner with celebrity photographer, Mark Wickens, to shoot the space. We also snuck a few more tables in there as well to round up the entire collection.

A wide array of finishes and materials give Olli the right look and feel that contrasted with the Manhattan high-rise.

To give a more personal side to the workplace, we worked together with our PR agency to launch an Olli miniature press release. To give the press more room to work with, we tasked our product designers and engineers to create four miniature offices.

The result?
An outstanding success. Olli was featured in numerous high-profile publications.

A miniature with an office application perfect for the Marketing Team.

And plenty more!